March PPE: learner response task:
- ) Serious work required. One paragraph will never be enough for a whole answer.
- Must answer question and link clearly with the text.
- ) For the first section, Media Institutions, I got 2 points from the mark scheme. I have included things about inclusivity and minority appeal, however this paragraph was the least written and didn't expand as much.
For the second section, Media Audiences, I got 4 points from the mark scheme. I have included things about determination, physically potent/able, altering preconceptions, an inevitable human condition. I've also introduced the hypodermic needle model theory for example, but I needed to expand more on it.
For the third section, Media Forms, I got 3 points from the mark scheme. I have included things about flashbacks, Todorov's equilibrium/disequilibrium, suspense. For this section, the last part of my points were irrelevant when I mentioned psychographic groups.
For the last section, Media Representation,
Weakest question re-written:
The obvious brand image of Channel 4 would be the use of
their logo; it clearly states and promotes their television film company, and
this is particularly significant in an event like this, where the expected
number of audience is large, therefore meaning more popularity to Channel 4.
Production values also is a huge influence in Channel 4’s brand image, because
it shows the extent and quality of films/documentaries/shows that their company
produce, ultimately meaning that they are also a well-established, popular
brand. It also extends their targeted audience groups, because it has
association with youth culture, and therefore motivates the sporty audience who
are presumably the teenager by the majority.
Other things to note is also the inclusivity that the
trailer offers, the display of disabled athletes doing certain sports that a
normal, healthy person would do, or maybe even can’t, is shown. This therefore
makes the viewer acknowledge disabled athletes as any normal person, where they
are not discriminated against, not being excluded against, etc. This makes
Channel 4’s brand have a positive view as they are spreading a good, ethical,
moral cause, and maybe is a demonstration of Todorov’s theory, where the equilibrium
of disabled athletes are being seen as normal, able people.
