Thursday 10 March 2016

A Field in England: the appeal of arthouse film:

1.) The suggested audience pleasures for arthouse cinemas are rather for the attachment, understanding of film art aesthetics, and therefore meaning that they view these arthouse films for other reasons, rather than for entertainment in mainstream cinemas which are 'easier to read'.

2.) Some people (mainstream viewers by default) seek entertainment, films that are 'easy to read', therefore they may find arthouse films which pose the total opposite to of course not appeal to them to the least. These types of mainstream viewers like to have a simple narrative with as much entertainment as possible, a clear resolution, always equilibrium from the hero, etc. As a result, the majority of these arthouse viewers fall under Dyer's lines of appeal as 'Art, Culture and History' as they're more interested by the historical context and knowledge, rather than entertainment.

3.) Middle classed people might in some circumstances, be appealed to arthouse more than mainstream, simply given the fact that they're in search of film making knowledge, tips, etc, and as a result they fall under the psychographic group of 'Aspirers'. Moreover, older audience's may also sort of have a similar approach to arthouse films, meaning they're not appealed by entertainment aspect of film-arts, but rather (as previously stated) by the historical context, knowledge, etc.

4.) A Field In England may appeal to audience's that are either foreign or just from England themselves, possibly because (if foreign) they might want to experience a film with England's conventions, elements in the olden days. Or (if from England) the audience might want to just retrace their ancestor's way of living, etc. However, there is also the other infamous group of audience's where attracted by the drug associations in A Field In England - the drug 'magic mushrooms'. 

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