Audience theory:

Hypodermic needle model

1.) The Mail online article is a prime example and demonstration of the hypodermic needle theory - the article title itself is an implausible and unrefined statement made, and sets a very negative view on video-games. Association with words "aggressive behaviour" already conjures up images of violence, and to think that 20 minutes of violent video-games reflects itself on the player would definitely impress a parent, to say the least. This is a good example of the hypodermic needle theory because realistically speaking, different players have different attitudes and reactions in respect, for example someone might be really competitive and may take the game seriously, or someone else who plays for recreational reasons may be the exact opposite, so the title gives a really vague and biased view. 

2.) Similar to the second article from The Daily Mail also demonstrates the hypodermic needle theory. Immediately we can spot the picture - a presumably young boy with denotations of a criminal as his identification is partially covered. But then to also have an unexplained, irrational link between video-games and criminal hacking is just absurd, and I would say is the main criticism for this article, and again like the previous article it presents a very bad view of gamers who like to play for excessive hours. In result both articles evade the actual reason behind each wrong doings and blames it on video-games with adamant opinions which are almost speculative. 

Two-step flow model

1.) The two-step flow model is definitely an improvement from the mindless hypodermic needle model demonstrations, and is good to see less narrow-minded views being said. With that being mind, the two-step flow model allows more voices to be heard as it says that the media is not the reason for opinions, but rather "opinion leaders" which I completely agree to. There are lots of icons and inspirational people for young teenagers out there, and obviously their followers would agree with whatever opinion they share on social media. So in short, yes I think the two-step flow model is still relevant to this day, however hopefully in the future more enlightened individuals will stop making it this relevant. 

2.) TotalBiscuit, evident by his nickname "The Cynical Brit" fits into the two-step flow model as his large subscriber base of 2 million + obviously implies that he is a well respected and popular YouTuber. The combination of different games along with a large audience has a highly likelihood of the audience playing the same game too, or in some instances for example, he does a review and the game is rated positively, we might have pre-opinion of it being a good game too.

3.) The title "influential" might have been sarcastic for the One Direction band members, and the two - David Cameron and One Direction hold completely different occupations in their hands. It might represent a two-step flow model as all are celebrities and obviously as explained before, their views are special, just because they are popular. The two also contrast. A well-educated, politician would obviously tweet more influential things about democracy and other sorts of things that have value to our world system, unlike a boy band who would conventionally tweet about what they had for breakfast, yet still hold attraction because they are opinion leaders.  

4.) Jamal Edwards could be an opinion leader as he is affiliated with SBTV - one of UK'S most popular music company and run by a small group of young people. Different social media such as YouTube could possibly increase his credit for filming and as a result, increasing his reputation and eventually making him noteworthy enough to be seen as an opinion leader.