Wednesday, 23 December 2015

representation

Representation:

MM50:

1.) "The Female Gaze" - an article that explores the "gaze" on women, portrayed by the media to preferably have a perfect body - tiny waist, flawless hair, makeup etc, etc - things that just can't be achieved on a realistic level. The article explores what is called 'sizeism', explaining an enforced view and expectation of women to have the perfect size, as well as the effects of it on women, such as anxiety, self-esteem doubts, etc.

2.) A film documentary that actually speaks out on this topic, "A Perfect 14" introduces various terminologies, such as listed before (sizeism) such as 'weightism'. The purpose of the documentary is to essentially expose the true and realistic side difference between what you see in the media for appeal (photoshopped, unrealistic and impossible images), rather than realistically of what woman should and are actually like, which is also unsurprisingly normal. The documentary demonstrates the use of different media theories, and holds convincing things such as interviews from the "experts" in the field.

3.) A media expert, Laura Mulvey introduces the 'Male Gaze', where instead women view other women from a man's perspective, in order to see what appeals to them (the men). This sort of is a secondary perspective so to say to the alternative 'Female Gaze' where women are being objectified by men for merely their physical appearance; cleavage etc, only.

4.) I'd like to think the representation of women in the media is completely fine, as long as we understand that it does not necessarily aim for how women should or shouldn't look, it's more appealed to the aesthetics of the commercial department, i.e. modelling where then links to business etc, and shouldn't be seen as an inducement to a "right" reality. The media obviously of course doesn't feature size 14, despite the fact that it is an average size for the average British woman - reason being that again as stated before, the image just doesn't appeal enough for something like modelling, plus size varies in different countries, hence why media doesn't target just Britain but is universal, so things are obviously very dynamic and can at least encourage women to strive for their goals.

5.) "A Perfect 14" teaser reveals how some models are affected by the comments that revolve around their media image, and that they also express how and why things such as a woman's weight shouldn't be a barrier to your self-confidence/esteem etc.

Monday, 14 December 2015

index

1) Media consumption audit
2) Language and Genre: Reading an image - advert analyses
3) Institution: major media institution research and presentation
4) Institution: brand values
5) Institution: CoolBrands research
6) Narrative: narrative theory YouTube clip analysis
7) Audience: psychographics
8) Audience: audience theory blog tasks/questions
9) Audience: audience theory - dependency theory
10) Representation: clip analysis - dominant and alternative representations
11) Representation theory: 500 word analysis on blog
12) Representation: Media Magazine articles and questions
13) Ideology: BBQ QT analysis and binary opposition
14) Ideology: Media Magazine reading

Ideology and binary opposition:



Examples of binary opposition shown in the clip and ideologies:

The binary opposition that represents Levi Strauss' theory is especially blatant in this case, showing the power of high-social class and low-social class - where voices are only heard and automatically accepted to the higher-social class in which case this is Nigel Farage, as seen he is a politician, therefore his ideas would appeal more and bring more value, and are also enforced because of this, even though he may be biased or wrong. An extended ideology of this is, dominant to be more specific is also Russell Brand's past, he is known to have associations with drugs so his views on more serious topics, especially politics would maybe seem out of hand, even though it is genuinely his true and sober opinion. In addition to this could also be prejudgements from clothing, Russell wears a very casual and unfitting outfit in situations like discussing politics, whereas Nigel is in a very formal, tie and suit outfit, and just from this we can take one person more seriously than the other.