Wednesday, 23 December 2015

representation

Representation:

MM50:

1.) "The Female Gaze" - an article that explores the "gaze" on women, portrayed by the media to preferably have a perfect body - tiny waist, flawless hair, makeup etc, etc - things that just can't be achieved on a realistic level. The article explores what is called 'sizeism', explaining an enforced view and expectation of women to have the perfect size, as well as the effects of it on women, such as anxiety, self-esteem doubts, etc.

2.) A film documentary that actually speaks out on this topic, "A Perfect 14" introduces various terminologies, such as listed before (sizeism) such as 'weightism'. The purpose of the documentary is to essentially expose the true and realistic side difference between what you see in the media for appeal (photoshopped, unrealistic and impossible images), rather than realistically of what woman should and are actually like, which is also unsurprisingly normal. The documentary demonstrates the use of different media theories, and holds convincing things such as interviews from the "experts" in the field.

3.) A media expert, Laura Mulvey introduces the 'Male Gaze', where instead women view other women from a man's perspective, in order to see what appeals to them (the men). This sort of is a secondary perspective so to say to the alternative 'Female Gaze' where women are being objectified by men for merely their physical appearance; cleavage etc, only.

4.) I'd like to think the representation of women in the media is completely fine, as long as we understand that it does not necessarily aim for how women should or shouldn't look, it's more appealed to the aesthetics of the commercial department, i.e. modelling where then links to business etc, and shouldn't be seen as an inducement to a "right" reality. The media obviously of course doesn't feature size 14, despite the fact that it is an average size for the average British woman - reason being that again as stated before, the image just doesn't appeal enough for something like modelling, plus size varies in different countries, hence why media doesn't target just Britain but is universal, so things are obviously very dynamic and can at least encourage women to strive for their goals.

5.) "A Perfect 14" teaser reveals how some models are affected by the comments that revolve around their media image, and that they also express how and why things such as a woman's weight shouldn't be a barrier to your self-confidence/esteem etc.

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