January assessment: learner response:

WWW: "There is a lot to build on here... you start well and make some good points with reference to                 media theory."
EBI: "To reach the higher levels you need a 'wide range' to your responses. Some of your answers                are repetitive or not relevant to the question." "-You have quite an informal style...developing              a strong, academic topic sentence at the start of each paragraph would really help."

LR:  

The mis-en-scene represented in the advert has various different techniques used to convey it's not only message of safely driving, but values that a person holds.

Firstly to notice is the costume that the daughter wears. It is a costume of a fairy, connoting death, hence from not taking precautions when driving. It is ultimately a way of reaching out to people, however more effectively as it is an emotional method which draws attention. In addition, the fairy costume subject is a young, female child, and is even more convincing and persuasive.

Other things to note are also the safe home setting. It subverts the realism of driving, and tells us that anything is possible when driving without taking safety measures. Adding to the realism would also be the high-key lighting. Contrasts between dark and light are less pronounced, making as if the whole bizarre image of driving in your living room with your family there, is considered to be as real. It sets an emotion of comfort, which the family gives. Also, the fact that it is set in a "living" room would be also highly ironic.

Expressions also emphasize the emotions shown. From a narrative view in the beginning, we are known for everything to go as happy as it is, however the sudden change and reaction to it turns everything around, creating an even more impacting effect. This sudden change of image is also essentially the same as when driving perfectly and crashing.