Ill Manors: e-media off-site research:

Ill Manors Facebook page:

1,) The Ill Manors film page on Facebook has reached 29,882 likes.

2.) The top page is promoting giveaways of a free copy of ILL Manors - obviously this won't have an effect knowing that there is a full version uploaded to YouTube, however it just goes to show the support that Ben Drew "Plan B"'s fans have for him. It gives a cross-promotion/synergy from Revolver Entertainment.

3.)

This post celebrates Plan B's success as an artist, plus as a 'British Male', probably for his intuition towards Britain and his attempts to bring good will. This as a result just spreads Ben Drew "Plan B"'s success and that he's pioneered his own way of good practices like this.

 

This post show's Plan B's generosity and opportunity towards his fans. This post raises awareness and the search for hidden talent in films, even given a synergy and cross-promotion between Revolver Entertainment and Gunslinger Films, as well as the BFI, of course.

 

Another cross-promotion for his fellow film artist's movie, as well as music artists. It refers to another film that has a similar concept to his own, ILL Manors, called OFFENDER. This sort of shows and encourages the issues presented in ILL Manors to be extended and understood for his viewers.

This post is to divert all attention to his album, "Ill Manors", while also creating a synergy for his film which has the same title subject "ILL Manors". This obviously helps his growth as a music artist, however acknowledging the links, it also helps him grow as a film director/producer.  

This post gives an insight on his film, ILL Manors, possibly creating 'hype' and attraction for his fans.

4.) Their main source of creating a synergy obviously comes from their Facebook fans, however more significantly they also have celebrity/known at least supporters. As a result, there is a mutual support between each celebrity and the ILL Manors film page, given that both get some sort of popularity. 

5.) Examples of UGC/oppurtunities are as mentioned before...

 

Gives young people who are strive to pursue a career in the future as a film maker, or simply just for the experience are welcome, and this post kick starts them. 

Similar prior to the film opportunity is also the opportunity given to those in the career in the film industry already. The promotion of films as well as growing music artists gives them an opportunity as well.  

6.) Cross-promotion in social media is very likely, and for ILL Manors, the hashtags from their campaign videos have given lots of publicity, then as a result more likes on Facebook, etc, a constant chain reaction and 'domino effect'. Examples are celebrities especially that have a big influence and can direct their audience/fan's attention when they promote ILL Manors. 

7.) Twitter graffiti campaign link on Facebook screengrab:

Ill Manors Twitter feed:

1.) The Ill Manors twitter feed promotes the film through updates, exclusive content, little snippets/trailers of the film in order to create a pre-fan base, 'hype'.

2.) The obvious main hash tag used in their Twitter feed is #ILL Manors in order to create a synergy between 'sharing' their publicity of Plan B's album name, plus the film name itself. 

3.) Not exactly a celebrity, but a film company:

Revolver: @iLL Manors has been nominated for 3 @Bifa_Film awards including Best debut director for @4planB and Best Actor for @Rizmc- Congrats guys!

This tweet as a promotion result is from sharing the film's successes and nominations, it gives the audience who haven't watched the film yet an initial 'pre-reaction' to how good the film is.

ACER: iLL Manors is one of the best films I've watched this year. Watch it.

This tweet from a lyric writer is short and snappy, but it gives a clear message that the film is something to not miss out on.

MIC: Watching iLL Manors

This tweet from a rap artist wants his followers to acknowledge the film, usually tweets are about important stuff or the total opposite, tweeting about your daily life, and this just gives it good publicity as if it's another mainstream, popular movie.

4.) The ILL Manors page has used pictures effectively to produce a message and meaning without words, but also in a short span of time. It opens up ambiguous interpretations and views, which the Tag London's campaign was all trying to encourage young people to have opinions in politics. 

5.)

This tweet associated with the Tag London campaign helps create and 'communicate' with teenagers today in London of their 'language', and the method Plan B uses to deliver this is from graffiti messages. 

6.) In and around Oxford street? Get your #iLLManors DVD or Blu-ray signed by @4planB and the cast at HMV Oxford street from 6pm and onwards!

This tweet and it's intentions are used for Plan B's reputation and fans for his music to attract an audience, but to also at the same time give publicity for his film.

Ill Manors on Instagram:

1.) Instagram - a social media site that concisely is used to share pictures around the world has been used for Ill Manors, and this is a perfect and exciting way to keep fans updated for the film. From production pictures to promotional, business pictures, it is a great way to keep a follower base, as well as maybe gaining some fans along the way.

2.) 

this Instagram picture is in French, and it shows the wide spread of audience that Ill Manors has intended to reach. It is effective in promoting the film, given the large targeted audience.

 here is another example, but this time in German.

3.) Common hashtags in Instagram Ill Manors:

• #TagLondon
• #ILLMANORS
• #Haveyoursay

YouTube - planbuk channel:

1.) One of the most visited sites in the internet and biggest social media's - YouTube has been used for ILL manors and it's promotion. The channel offers a promotion to both the film and Plan B as an artist in every video, seeing that there is always some sort of link to other work.

2.) The synergy links and cross-promotions come from every video's description; it includes links to other social media's and how viewers can help, plus links to Ben Drew "Plan B" himself as an artist.

3.) Other social media's used by Ill manors are as listed:

• Facebook
• Twitter
• Instagram
• Official website
• iTunes

  

Ill Manors e-media: Tag London campaign: 

1.) The Ill Manors Tag London campaign is about causing awareness of the subject of the troubled youths in London, it uses a synergy of links between a cross-promotion of the film itself, ILL Manors and his music. The YouTube video's description also contains links to social media, plus iTunes for Ben Drew, "Plan B"'s music, and there is profit (financially and popularly) going to both his film and his music. It uses the method of music videos in order to to attract attention from a music-art's standpoint, but also conveys a very impacting message, so this is a very effective way of delivering it.

2.) The campaign helps promote the film through cross promotion of slipping in both his personal music as an artist, and both his film as a director, known as "Ben Drew" separately. In addition to this and it's relation to so much synergy, even the actors of ILL Manors appear throughout the campaign video. Also to mention the hashtags being the subject name of the film itself, #ILL Manors is a very clever way of 'sharing' the popularity between the London riot's campaigns and the film itself. 

3.) Synergy links obviously came from a large influence of social media, especially the hashtags that came from Twitter. The campaign's video title too, "ILL Manors", plus the same name as his album which has 7 million + views, plus the cross promotion that comes from a different institution, Tag London which in result ends up having a mutual support with. 

4.) User-generated campaigns like these may be better than traditional media campaigns for a number of reasons. UGC give more significance and emphasis, given that the widespread of these campaigns are shared through ALL types, platforms of social medias etc. Likewise, as a result it creates a very trendy and 'domino effect' that comes with it's popularity, and may also be a perfect demonstration of the hypodermic needle model, however not in a negative way. Influences and impact are also more pronounced in UGC, just when looking at the campaign video, you see very blunt and 'in your face' direct questions. 

5.)    

#ILLMANORS JUST ANOTHER EXAMPLE OF CAMERON'S BROKEN BRITAIN:
Relates to Britain and how it is run by politics, but more significantly by one man who most of us disagree with - David Cameron. Just the use of words signifies the strong and direct hate towards him as he is seen to be the 'pioneer' of UK politics, and gives it a bad name. As a result, taking into account associations with politics and blunt statements made on such a controversial and a composite topic, the demographics for this tweet would probably be for adults.

 PLAN B'S #ILLMANORS MOVEMENT IS SICK, GET INVOLVED
Just the language used in this tweet as 'sick' is blatant that this is by a teenager, and as a result may speak to other teenagers in the sense that they are familiar or ad hominem with the language. Therefore the demographics for this tweet are teenagers, however is still a good sign, knowing that they have interest in world affairs.

THE RECESSION IS A WORLD SCHEME TO KEEP THE POOR, POOR. THE RICH OF THIS WORD HAVE NEVER BEING RICHER. #ILLMANORS
Supporters expressing their blunt way of the economy and it's unfairness. Demographics would most likely be young adults.

#ILLMANORS THE WORSHIP AND MONEY MERGED ALL COLOURS AND CREED, INTO ONE TRUE RELIGION THAT WAS DRIVEN BY GREED @4PLANB
Significant words, almost like a quote to have a strong effect of it being remembered. Demographics for adults.


'

ILL Manors: Print platform:

1.) The target audience/demographics/psychographics would probably reflect to those people between the age ranging of young adults to adults, simply by the formal presentation of Ben Drew, 'Plan B' shown to be in a suit, meaning this time he is not about his usual, troubled youth of London, neither his gangster, rap music as well. However, straight off the magazine starts with the title "On his new film, iLL Manors, and last summer's riots", and as a result takes a turn in the magazine's intention. This may be a way of attracting an audience that usually wouldn't be with Plan B, however this method could merge the two audience groups together, ultimately creating a larger fan base for him.

2.) The article could be seen more of a lifestyle encouragement, rather than entertainment. He goes on from discussing his film to his health; about his determination and reasons to why he wanted to shed off the pounds. Therefore the magazine instead acts as an ego and self-esteem boost to those who are still in the position that Plan B once was, and that how it has changed the image of not just himself on the outside, but inside, too. 

3.) The conventions of a formal mis-en-scene could connote his serious business, seeing that he's obviously wearing what seems to be an expensive piece of tuxedo. Even below it in the article, the clothing is price tagged: Tartan blazer: Vivienne Westwood at Selfridges (£925); Shirt: Mark Powell (£150); Tie: stylist's own.

4.) Narrative used in the magazine could be a demonstration of of Todorov, when his weight loss has "unlocked" him a new resolution and different doors, seeing that how Plan B expresses his progress with this.

5.) The synergy links obviously to the broadcast when he associates and makes references to his film and so on, it makes him known as both a music artist and a director.

1.) Acknowledging the website that the article has been posted in, the target audience by default would probably be young adults, maybe older adults too, if they like gossip and interesting news. However, what's more significant is the fact that there is attraction drawn from Plan B as an artist, so his audience being young teenagers, preferably view other things included in the article such as politics, regarding David Cameron's name being mentioned.

2.) The article could absolutely offer more than entertainment, the fact of the government being mentioned is something mutual to every person in the UK, therefore they can relate to it. As a result, this would obviously mean more to readers rather than just reading because their favourite artist is the subject matter.

3.) The codes and conventions used such as his clothing - a hoodie that carries connotations of the troubled youth that we see today, involving anti-social behaviour, criminal, etc. Also to mention, Plan B holds a lit cigarette in his mouth which then again has connotations of harm, etc, and to say the least, it is not very formal and in respect instead has an aggressive tone, just like his views on David Cameron in the article.

4.) He discusses his film and gives little snippets of what it's about, the plot, inspirations etc.

5.) The synergy links between when he gives a "self promotion" when he talks about both his music and the film itself, ILL Manors.



1/) Firstly, taking into account the company of the article - Guardian, by default the audience would most likely be adults, given that the majority of articles produced by Guardian are associated with mature, "adult stuff" with politics, etc.

2.) There is definitely a different audience pleasure apart from the film itself, and instead there is a synergy between politics that involved London's 2011 riots. This as a result created more attraction between and interest between world-affairs that are serious and a film that is recreational and not serious.

3.) The title as a start gives the reader a short and snappy sum up of the article. More significantly, just right under the title too are sentences that give a different narrative view of Plan B. It gives the reader a more detailed knowledge and insight on him.

4.) Snippets of his life from giving quotes from Plan B himself has kept and gave readers more into the life of Plan B, and as a result has left a cliff hanger on the end of each topics he discusses.

5.) Synergy as discussed are from Plan B when  he mentions his film production etc.



1.) The target audience would be from an age range, of 20-40, given that the company that produced the article is Daily Mail, a company that has a hit and miss of politics, world-affairs etc to latest celebrity scandals, etc.

2.) Audience pleasure wise, it doesn't really offer pleasure at all, instead it gives them an initial negative reaction to the film without even watching it. It may however, on the unlikely side give pleasure to those who dislike Plan B for any certain reason.

3.) The title, given a very pun like and mocking words give a very strong and critical effect on the article. Addition to this, quotes from different institutions such as it being the "Worst-ever British gangster film" pronounces this more, making it seem like an absolutely terrible movie.

4.) Obviously, the critical tone and use of mocking words would attract pity and sympathy maybe, and may cause interest to the reader to read on and give their own opinions and judgement.

5.) Synergy between different film institutions, mentioning of Plan B and the film, Ill Manors itself.

1) Title of the film name-Ill Manors is right in the middle with big bold letters. Plus, the positioning of the hero, Aaron is right in the middle, connoting he plays an important part in the film.

2) The use of having the character Aaron present as the 'only' character in this poster is also very traditional and follows the normal way of posters.
3) The location is seen in this poster. We can see the character Aaron trying to put his weight on the estate building suggesting, support is needed as he seems to be balancing his body on them. In addition, the estates give a form of theme of what the film is going to be based on.
4) The colour is seen to be one of the most continuous conventions that run through these poster. The colour in this poster seems to be smudged with black to make the colour seem more dark and dull. An example, is the sky in this poster. The colour yellow seems to be darker to give off this uneasy tone to the consumer.
5) Finally, there is a tag-line visible at the top of the poster. The tag-line helps to deliver the storyline of which the film is based on and gives a brief run-down about the type of film it is.

The branding could well and truly be the protagonist again, Aaron who can be seen as the brand image in a sense.

Synergy links also to their social media that is shared at the bottom, including well known ones. Obviously, their high profiles would increase their popularity.



1) Title of the film name-Ill Manors is available in this notice, in the focal, main point of the notice, instead of the customary position.

2) Carrying on from the last point, the key tradition found in this notice is the positioning of the protagonist being obvious on the publication as he is put in the middle.

3) Likewise, there are quotes from celebrated superstars and news articles who have appraised the film. This goes about as a type of promoting in itself as this shows confirmation of the movies accomplishment to the general population/customer.

4) The shading and use of colours in the publication is of a dim nature feel. It gives of the tone of the film and the vibe to the group of onlookers of what kind of film is this going to be. The shading emits this deserted urban city way of life feel to it.

The protagonist, Aaron could again be seen as the brand image as he is shown to possess power, example his gun.

Synergy, the quotes from well known artists etc could be links and given them an initial taster of the film.

 

1) Title of the film is in its conventional and most surely understood.

2) Main characters that the film highlights. This was not found in the past blurb as we saw the "primary" hero in the notice (by principle I mean the character that the story spins around), in any case we see alternate characters that are available in the film whom which the story rotates around with also.

3) Their mis-en-scene of wearing tracksuits, etc clothing that is related to urban life could be obvious.

4) The red background, blended with the dark could result in strong contrasts.These difference of hues don't go well which can recommend that the characters don't fit in with their general public as they have been shadowed out. This could depict that characters in the film are sort of alienated and outcasted by society, knowing that they're criminals, etc that show anti-social behaviour.

Brand images could be from the director's name, the fact that it shows both 'Ben Drew' and his artist pseudo-name, 'Plan B'.

This then also links to synergy of his fans that come from his music when he is seen as 'Plan B', but in this case who is also known as his real name, 'Ben Drew' to be the director of this movie.

ILL Manors, trailer analysis:

1. ) Film trailers provide a bunch of conventions, some of them are:

• Actor/director names - studio/production company(ies)
• Title + release date
• Narrative - disequilibrium (Todorov's theory)
• Action sequences/dramatic moments, montages etc
• Voiceover/text on screen/use bits of dialogue from the film
• Sounds - usually non-diegetic  
• Promotional information
• Review quotes, but sometimes no tagline 

1. ) Trailers are distributed by (usually) the same production companies that produced the film. The preliminary trailers are then refined by reviews from customers, before they go into actual stores. As a result, changes will obviously be taken as it is not expected to fully satisfy, so experimenting on a sample of real people will help them see whether they're going in the right direction or not.
2. ) The ILL Manors trailer has definitely used some of film trailer conventions. Particularly the review quotes. Review quotes have supported Ben Drew, "Plan B"'s first ever film, and given this, it obviously means he has no experience or history in the film industry, so we would automatically presume it be not very good at all, however review quotes try to avoid that thought. The film trailer has also given significant dialogues from the film in order to tell a narrative in short span of time, and this would be particularly useful as the plot does tend to have a lot of things happening, different situations.
3. ) The target audience would most likely be by default Plan B's music audience, but apart from that would be people in groups that are interested in the movie itself, or just want to analyse the agriculture of young, British teenage gangsters. Plan B's editing of Ill Manors also sort of suggests a linear narrative, there are all sorts of things affiliated with gang violence.
4. ) The genre has been clarified almost clearly, you cannot miss it. Things such as places that we associate with poverty, example, street corners, rooftops, etc are all that support it. The character clothing/mis-en-scene and props also emphasize this more. Every character wears some sort of tracksuit, snapbacks etc or similar to that, connoting a criminal. It is supportive of their nature as it conceals their identity, maybe for each of their obvious reasons, e.g. criminal behaviour/activity with drugs, violence etc. Lighting wise, most of the film (about 80%) is filmed during the night, and significantly this is the period of the day when the criminal activity takes place. Even the trailer itself glimpses at only night time scenes.   

Ill Manors broadcast: music video analysis:

Media representation:

Levi Strauss' theory of the binary opposition definitely is demonstrated in the music video. It goes with the saying "The rich get richer, the poor get poorer", and this video representation was a way of stating that without force from the music video itself, but bits of pieces of the actual 2011 London riots have been displayed as well, just emphasizing on the issue and the need and reason for the teenagers to steal. It is obviously not a plausible explanation and excuse, but it speaks to a lot of people and can at least understand that these robbers come from a background without any hope.

Opposite to the their background, the teenagers denote a very violent nature straight ahead. Almost everyone in the '11 London riot clips wear a balaclava, mask, or any other form of clothing to conceal their identity. These things obviously carry connotations of a criminal and that's what they exactly are, however they are not necessarily "bad" criminals, meaning that they have no harm to actual people but just materialistic things. They simply want to steal things, and as bad as it sounds, its only to survive and live. As a result, it is undeniable that the media does twist things above the surface and will do anything to make it "media worthy material". Dyer's theory of stereotypes then arise, creating all sorts of prejudice, discrimination etc. The hypodermic needle theory also comes into play, the audience has a default view, injected by the media to seeing every teenager to be as bad as what they've seen.

Media audiences:

The thematic of Plan B's music video would obviously be about what's going wrong with teenagers today of Great Britain. Hopefully, using Plan B's teenager audience themselves and inputting clips of their peer's criminal behavior can make them spot their mistakes and hopefully work on themselves to build a better image. It truly makes them reflect on themselves.

Media wise, lots of promotion from social media can aid popularity by a significant amount. Also, acknowledging social media demographics, the message is more likely to get to teenagers themselves. But even though the video does have a very similar and conventional gangster rap, along with violence from the music video's choreography itself, it does communicate and appeal to teenagers, along with a perfect opportunity to add some insightful lyrics such as of politics. 

Contrary to this, Plan B's image might have a different vision from different people of different demographics. Some may just see it as provoking of violence, and as a result may even spark more attention and rage. Others may speak to this as of what it is actually trying to target - unfolding teenagers.

Media institutions:

A few things picked up from watching both Ill Manors and the music video were the actors. The actors that played in Ill Manors appeared in the music video itself - a synergy for both institutions and promotion. This hopefully led to more popularity and reference between the movie and music video. To also note, the conventions and things of that sort in both videos are similar, They both have a meaning and purpose, hopefully and will also give a strong message to viewers.

Other things to add are also the marketing. As a result, there are no external promotions from other institutions, so the music video produced by Plan B himself was a smart way of sustaining his low-budget promotion, as well as low-budget film and music video.

The music video could also give viewers in advance of what Ill Manors is about. Just the blatant display of lyrics "CHAV" both verbally and visually has emphasis on it, so straight from that viewers are clear on what it is about. In the end also is a flammable bottle being thrown into the car, and right there would be the connection between the actual 2011 London riots that associated with destruction of cars, windows, etc.

Media forms:

This music video in particular would be conventional of one. Visually, it includes both animated lyrics as well as choreography etc that you would see normally in just a music video. What's more significant of this is also the emphasis it puts on the lyrics and it's meaning. For example, Plan B's lyrics about politics is also the same time when David Cameron is shown to be in a pile of dog faeces, and this just shows Plan B's view of the media. To extend this, before a few seconds is also shown media magazines being eaten. This sort of is ambiguous, but in my view I think it talks about the concept of the media's input, processing and output. The input is from the media's twisted stories that appeal to people. The processing isn't really processing at all, and in fact is a perfect demonstration of the hypodermic needle theory, audience's don't really question other than what they see and just go with it. The output would then result in stereotypes, general beliefs etc, this can cause an issue, especially if it's a negative opinion being passed around.

Tracking back, Plan B appears in almost every shot and is centered in the middle, and this would obviously signify unfamiliar viewers with the artist.  Narrative wise, there is a very 'still' linear pattern. All shots are of violence from both the music video and actual London 2011 riots, if not, they have some sort of relation to violent moments later in the video.

The thematics are suggest the 'street' life that these teenagers are in. Almost every location in the film is around an urban area, ranging from council houses, roof tops, street corners etc - all places of poverty and no civilization where everything is ruled by gangs.      
 

Ill Manors: TEDx lecture blog:

1. ) Ben Drew, "Plan B"'s political views are as common as the majority of people in the UK, that what rules and policies set by politicians cannot be changed, and as a result people will just have to accept it. Instead, Plan B aims to at least aid that situation. He intends to help the dysfunctional, socially deprived youths and lead them to a better future, and to do this he aims to occupy them in order to keep them out of the streets. He mentions an example of a hairdressing academy, where the transitioning is easy from one extreme, and requires only menial skills. His ideology of the youth and his way of communicating with them is through the use of "swear words" and his choice of genre. Plan B thinks it is a way of 'meeting their ends' and to gain their familiarity to then having a more likely chance of the messages he's trying to provoke in young people. He ultimately wants there to be a mutual support between himself and the troubled youths of Britain today.
2. ) Normally, the demographics say that TEDx audiences are from a diverse, non-partisan group of people, usually adults that have a more plausible topic to share or listen to. But as opposed to Plan B's film audience, the demographics have a whole turn of groups. Naturally, the audience would be a whole lot of pre-fans from Plan B's music, however attraction solely based on Ill Manor's plot, moral, etc would appeal and interest more to those who have genuine and educational interest, so this would most likely be adults.
3. ) Cohen's theory of 'moral panics' state that an event that occurs, and one of that with enough drama for "media worthy material" can be altered and taken a turn into an output of a bad image. Plan B strongly believes the media has used a tip of the iceberg, creating a whole mass of bad stereotypes on London's youths. This is a perfect demonstration of the hypodermic needle theory, and as a result, the media will twist and change parts of stories to make it as worse as it can with no regards, just as long as it is good enough to publish out there.