Ill Manors e-media: Tag London campaign: 

1.) The Ill Manors Tag London campaign is about causing awareness of the subject of the troubled youths in London, it uses a synergy of links between a cross-promotion of the film itself, ILL Manors and his music. The YouTube video's description also contains links to social media, plus iTunes for Ben Drew, "Plan B"'s music, and there is profit (financially and popularly) going to both his film and his music. It uses the method of music videos in order to to attract attention from a music-art's standpoint, but also conveys a very impacting message, so this is a very effective way of delivering it.

2.) The campaign helps promote the film through cross promotion of slipping in both his personal music as an artist, and both his film as a director, known as "Ben Drew" separately. In addition to this and it's relation to so much synergy, even the actors of ILL Manors appear throughout the campaign video. Also to mention the hashtags being the subject name of the film itself, #ILL Manors is a very clever way of 'sharing' the popularity between the London riot's campaigns and the film itself. 

3.) Synergy links obviously came from a large influence of social media, especially the hashtags that came from Twitter. The campaign's video title too, "ILL Manors", plus the same name as his album which has 7 million + views, plus the cross promotion that comes from a different institution, Tag London which in result ends up having a mutual support with. 

4.) User-generated campaigns like these may be better than traditional media campaigns for a number of reasons. UGC give more significance and emphasis, given that the widespread of these campaigns are shared through ALL types, platforms of social medias etc. Likewise, as a result it creates a very trendy and 'domino effect' that comes with it's popularity, and may also be a perfect demonstration of the hypodermic needle model, however not in a negative way. Influences and impact are also more pronounced in UGC, just when looking at the campaign video, you see very blunt and 'in your face' direct questions. 

5.)    

#ILLMANORS JUST ANOTHER EXAMPLE OF CAMERON'S BROKEN BRITAIN:
Relates to Britain and how it is run by politics, but more significantly by one man who most of us disagree with - David Cameron. Just the use of words signifies the strong and direct hate towards him as he is seen to be the 'pioneer' of UK politics, and gives it a bad name. As a result, taking into account associations with politics and blunt statements made on such a controversial and a composite topic, the demographics for this tweet would probably be for adults.

 PLAN B'S #ILLMANORS MOVEMENT IS SICK, GET INVOLVED
Just the language used in this tweet as 'sick' is blatant that this is by a teenager, and as a result may speak to other teenagers in the sense that they are familiar or ad hominem with the language. Therefore the demographics for this tweet are teenagers, however is still a good sign, knowing that they have interest in world affairs.

THE RECESSION IS A WORLD SCHEME TO KEEP THE POOR, POOR. THE RICH OF THIS WORD HAVE NEVER BEING RICHER. #ILLMANORS
Supporters expressing their blunt way of the economy and it's unfairness. Demographics would most likely be young adults.

#ILLMANORS THE WORSHIP AND MONEY MERGED ALL COLOURS AND CREED, INTO ONE TRUE RELIGION THAT WAS DRIVEN BY GREED @4PLANB
Significant words, almost like a quote to have a strong effect of it being remembered. Demographics for adults.


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