march ppe: learner response task

March PPE: learner response task:

• ) Serious work required. One paragraph will never be enough for a whole answer.
• Must answer question and link clearly with the text.

1. ) For the first section, Media Institutions, I got 2 points from the mark scheme. I have included things about inclusivity and minority appeal, however this paragraph was the least written and didn't expand as much.

For the second section, Media Audiences, I got 4 points from the mark scheme. I have included things about determination, physically potent/able, altering preconceptions, an inevitable human condition. I've also introduced the hypodermic needle model theory for example, but I needed to expand more on it.

For the third section, Media Forms, I got 3 points from the mark scheme. I have included things about flashbacks, Todorov's equilibrium/disequilibrium, suspense. For this section, the last part of my points were irrelevant when I mentioned psychographic groups.

For the last section, Media Representation, 

Weakest question re-written:

The obvious brand image of Channel 4 would be the use of their logo; it clearly states and promotes their television film company, and this is particularly significant in an event like this, where the expected number of audience is large, therefore meaning more popularity to Channel 4. Production values also is a huge influence in Channel 4’s brand image, because it shows the extent and quality of films/documentaries/shows that their company produce, ultimately meaning that they are also a well-established, popular brand. It also extends their targeted audience groups, because it has association with youth culture, and therefore motivates the sporty audience who are presumably the teenager by the majority.

Other things to note is also the inclusivity that the trailer offers, the display of disabled athletes doing certain sports that a normal, healthy person would do, or maybe even can’t, is shown. This therefore makes the viewer acknowledge disabled athletes as any normal person, where they are not discriminated against, not being excluded against, etc. This makes Channel 4’s brand have a positive view as they are spreading a good, ethical, moral cause, and maybe is a demonstration of Todorov’s theory, where the equilibrium of disabled athletes are being seen as normal, able people.   

MEST1: Section B: Independent case study:

The basics:

1. ) The name of the film, Spectre, well known in the mainstream film industry, and known as the twenty-forth James Bond film is directed by Sam Mendes. Notable stars include Daniel Craig, Christoph Waltz, Léa Seydoux, Ben Whishaw, Naomie Harris, Dave Bautista, Andrew Scott, Monica Bellucci, Ralph Fiennes.
2. ) Spectre was released in 26 October 2015 in the UK, and 6 November 2015 in the US.
3. ) From a first view standpoint of the trailer, the obvious genre would seem to be Action/thriller, simply from identifying conventions such as the involvement of weapons, suggesting enigma codes that scream violence. Other things such as the non-diegetic, heroic and epic music, accompanied by fast paced, montage-like clips put together is perfect when creating an action/thriller movie. The mis-en-scene of the protagonist's costume, a tuxedo also connotes a man with power, means business, etc.
4. ) From Rotten Tomatoes, the website's official score was 64%, just very similar to the audience's score too, of 63%. The critic's consensus was: Spectre nudges Daniel Craig's rebooted Bond closer to the glorious, action-driven spectacle of earlier entries, although it's admittedly reliant on established 007 formula. 

From IMDb, the overall score was 6.9/10, lower than it's previous sequel, Skyfall with a rating of 7.8/10 in 2012.

Broadcast:

1. ) From a few seconds in, we can identify a linear narrative, starting from a largely populated city, while disguised to conceal their identity, we as the audience definitely know that they're spies or wanted. The mis-en-scene of James Bond, the protagonist is also shown to be wearing a tuxedo, and this connotes a figure with power, assertion, dominance etc, and this accompanied by the non-digetic, epic music emphasizes his character more. In addition to this, the props should also be taken into consideration, knowing that weapons such as guns, grenade launchers, etc are being used, all that denote violence, therefore is supportive of it's genre that is thriller/action. As a result, the target audience ages may range in the higher end of the spectrum, simply due to the involvement of guns, violence, etc, acts of terrorism possible, however seeing that there is no involvement of drugs, sex, profanity language, it is unlikely to be 18+ by assumption. The rating by BBFC is PG13+. 
2. ) 

Above is the Bond24 Announcement video, it is sort of like a press conference and teaser to the film, explaining what to expect from the film, the cast, the plot, the production stages, etc, all presented from the director himself, Sam Mendes. This helps promote the film as the film isn't a sudden release, but more of a hype build up.

Above is from the chat show famously known, The Ellen Show. Daniel Craig "James Bond" discusses the film with Ellen, but essentially it gives us information about his own personal opinions of the movie, and whether or not if he wanted to continue and make another one, to which his response is still unknown. This helps promote the film as the Ellen Show, a very popular talk show institute can direct it's audience to the Spectre's film audience too. 

3.) These broadcast promotions definitely use stars to promote the film as it sort of creates a synergy between their own talk show's, interviews', audience to the actual film's audience. It also sort of creates a mutual support between the two, because the two are involved with each other.

Print:

1. ) "Daniel Craig has grown into the role of the British spy with flair and sang-froid and this inventive, intelligent and complex new outing showcases him brilliantly." The Guardian

"At times clunky, Spectre is still utterly gorgeous, always compelling and the ultimate proof that Daniel Craig is the best James Bond of all time." Cinemablend

"Following the soaring success of Skyfall, couldnt be in ruder health. Sam Mendes second consecutive Bond outing again passes its physical with flying colors." Variety

1. 2)  

This poster above is simple and straight, it states the date as seen, "November 6th", and is a simple promotion for Spectre. It leaves no room for other images than the essential information needed - the film name, franchise, and release date.

Another example of this is from a billboard:

Billboards are a great way of promoting a film as they're big and clear to see, and more significantly placed in populated areas for people to see, example in this case, in a car park. 

3.) 

This print advert above communicates to the audience, simply from the first big and bold quote given "Best bond ever", along with the it's rating of 5 stars. From this, the audience can use a shorthand identification for how good the movie is, especially more convincing when it is said by critically acclaimed companies. This is therefore a demonstration of Medhurt's theory of shorthand identification. 

E-media:

1. ) Social media has a huge influence on Spectre's popularity without a doubt. The most significant input of this are from Twitter and Facebook, but less likely from social media's like Instagram, where it is mainly focused on sharing pictures, although there is the caption feature. Twitter, however uses lots of links on the James Bond, 007 page, creating a synergy of links. It is made clear that Spectre is out, from just having the background as a poster of it. This is the same for Facebook, however where there are more pictures, but still raises awareness for Spectre.
2. ) The official "007" James Bond website has it's own dedicated, sub-website. The Spectre site includes sections such as "Trailers & Tv spots" that link to YouTube, creating and leading to an even more popular social media. There is then the "Shop" section, where 007 may be able to make more revenue.      
3. ) Examples of the two-step-flow theory is demonstrated almost every time when celebrities or journalists share something about Spectre in social media. However, this of course may be both negative and positive views, even though the audience may not have their own view of it. Several tweets include celebrities praising the film, and then there are the "fun" tweets.               

Audience:

1. ) The official age rating for Spectre by the BBFC, as stated on the IMDb site is PG-13. However, taking into account that Spectre is sort of a realism type of film, although including bizarre explosions, props etc that you wouldn't normally see. Psychographics wise, as a result of the amount of action in the film, it would probably fall under those group of people who just want entertainment.
2. ) Cross-media promotional campaigns refer and creates synergies between the two, giving each other mutual support, and also supports this audience for what the movie is about.
3. ) Audience pleasures include entertainment, knowing that Spectre is an action film, therefore the users and gratifications that the audience identify perhaps the British conventions.
4. ) Similar films the audience would enjoy would obviously be the previous franchises of the James Bond, 007 series, however similar films that include lots of action, possibly a little bit of realism would be films such as The Bourne Identity.

Institution:

1. ) Spectre was produced by the production company Eon Productions, and distributed by Metro-Goldwyn-Mayer Pictures & Colombia Pictures.
2. ) There are two distribution companies as stated shortly previously - Metro-Goldwyn-Mayer Pictures and Colombia Pictures. MGMP has produced films such as Pink Panther 2, 21 Jump Street, Skyfall, significantly. Colombia Pictures - Goosebumps, Furry, The Equalizer, and many more.
3. ) Both distribution companies have in fact distributed previous James Bond movies, and they do offer films similar to the film series, such as 2012, Jump etc.
4. ) The budget for Spectre was $245-250 million.
5. ) Spectre ended up with a box office of $880.7 million. Reasons may be just to the sole and objective fact that the previous franchises of the film were popular to begin with, therefore the chances of it's newly released would be the same.
6. ) Spectre became the first Bond theme to reach number one in the UK Single Charts. The generated income from the UK was $135.5 million and the income from North America was $200.1 million. Population from these two countries may have been a significant factor, however acknowledging that Spectre IS a British movie, perhaps Americans could be interested by the culture of it.  
7. ) Spectre was given a 12A.

Representation:

1. ) The obvious representation of the British culture group appears throughout Spectre, also seeing that it is in fact a British film, perhaps the conventions, culture, etc are more accurate.
2. ) The "Britishness" of the film starts off with the simple fact that all or most of the actors are depicted to be British in Spectre. However, locations do include foreign countries such as Morocco, Italy, Mexico, but then again, there is London.
3. ) The representation of Britain in Spectre no way near poses and reflects the Britain that we see in Ill Manors, Ill Manors exposes the ghetto, urban, socially deprived, anti-social behavior from young teenagers. So, Ill Manors sort of shows the bad side of London to an extent, whereas Spectre focuses more on the upper class, etc.
4. ) Ideologies presented by Spectre may be solely propaganda, taking into account that the movie plot does include secret organizations, criminal activity, etc, all sorts of links that connect with secrecy, hence politics, hence corruption, etc.

Both Spectre and A Field In England are British films, however the main distinction is the budget costs, obviously Spectre reaches to a level that similar to Hollywood standards, unlike AFIE, where it is an art house film, meaning significantly lower budget in respect.

MEST1 Section B: index:

1. ) The British film industry: Media Factsheet questions
2. ) Institutional context of the British film industry: Factsheet questions
3. ) Ill Manors: film review
4. ) Ill Manors: trailer analysis
5. ) Ill Manors: music video
6. ) Ill Manors: TEDx lecture
7. ) Ill Manors: broadcast platform concluded
8. ) Ill Manors: print platform (newspaper interviews)
9. ) Ill Manors: print branding
10. ) Ill Manors: e-media Tag London campaign
11. ) Ill Manors: e-media social networking research
12. ) Ill Manors: official website analysis
13. ) A Field In England: reading, research and questions
14. ) Ill Manors & A Field In England: institution research

MEST1 Section B: Institution research:

Ill Manors: Funding and production target:

1.) The estimated budget for Ill Manors was £100,000

2.) The funding came from different companies such as:

• BBC Films
• Revolver Entertainment
• Film London
• Microwave Films

3.) Comparing Ill Manors budget to other mainstream Hollywood films, the distinction is almost clear and significant, let alone Hollywood's blockbuster, Skyfall which had a budget of about $200,000,000+, compared to Ill Manor's of only £100,000, so that's a thousand times larger.

A Field In England: Funding and production budget:

1.) The estimated budget for A Field In England is £316,000

2.) The main reason that A Field in England most likely had a higher budget than Ill Manors would probably be due to the fact that the film pitch's were different, meaning the genre, plot, etc was more significant, hence maybe having a gap in the film industry, as opposed to for example, a social realism, non-fictional film that Ill Manors was about.

3.) The budget money for A Field In England came from companies, Film 4 and Rook Films.

 Film London and Microwave Films:

1.) Film London is an institution company that encourages and is in search of talent in Film Arts, particularly amongst young people. Film London's official site extends their support by even offering funds to film makers, as well as offering training and support,

2.) Microwave Film is a programme from Film London that offers funding, as well as training and support from something called Microschool, offering help to film maker's scripts, stories and skills. The programme offers five days of covering all aspects of film making, distribution, etc; essential to each student.

3.) Another film funded by Microwave Film is Shifty. Shifty poses very, very similar conventions to Ill Manors, given that they're both based in the slums of Britain. More similarly, even Riz Ahmed, "Aaron" - the main character in Ill Manors plays also significantly, the main character in Shifty, too as "Shifty". However, obviously the plot is different, yet still has similar connections between the two films such as for example, the association of drugs, friendship and loyalty.

Vertigo Films and Warp Films:

1.) According to Vertigo Films' official site, the top picks are The Diary of a Teenage Girl, Sweeney, Monsters, Spring Breakers, Hawking.

2.) Each of those films listed were completely a different genre to each other, meaning there was a very unique touch to each, also meaning that there was a spot in the market for each of these to have a sale. Also to mention that each film cover looks exciting, and as a result gives a shorthand identification that it reflects the film's quality as well.

3.) Vertigo Films as a film institution would be expected to work with almost every genre, given that it has no specific area that it focuses on. So this includes all comedy. thriller, realism, etc.

4.) Warp Films started in 2001, however a very tragic and unfortunate death was to one of the founders, Rob Mitchell, but despite this, the company still carried on and fortunately led to a successful business.

5.) Probably the most well known universally, not just to Warp Films would be "Four Lions" by Chris Morris, having reached £7 million hits in the box office, which is a really good margin for British films especially.

6.) Warp Films gave films that are low-budget a chance to be premiered by their company, meaning their low distribution costs were accepted on behalf of Warp Films.

7.) Shifty by Eran Creevy was produced by Warp Films, and is very similar to Ill Manors, given the same lead actor played on both movies, similar British, slum, urban conventions, similar plots consisting of loyalty, friendship, drug affiliations etc.

A Field in England: the appeal of arthouse film:

1.) The suggested audience pleasures for arthouse cinemas are rather for the attachment, understanding of film art aesthetics, and therefore meaning that they view these arthouse films for other reasons, rather than for entertainment in mainstream cinemas which are 'easier to read'.

2.) Some people (mainstream viewers by default) seek entertainment, films that are 'easy to read', therefore they may find arthouse films which pose the total opposite to of course not appeal to them to the least. These types of mainstream viewers like to have a simple narrative with as much entertainment as possible, a clear resolution, always equilibrium from the hero, etc. As a result, the majority of these arthouse viewers fall under Dyer's lines of appeal as 'Art, Culture and History' as they're more interested by the historical context and knowledge, rather than entertainment.

3.) Middle classed people might in some circumstances, be appealed to arthouse more than mainstream, simply given the fact that they're in search of film making knowledge, tips, etc, and as a result they fall under the psychographic group of 'Aspirers'. Moreover, older audience's may also sort of have a similar approach to arthouse films, meaning they're not appealed by entertainment aspect of film-arts, but rather (as previously stated) by the historical context, knowledge, etc.

4.) A Field In England may appeal to audience's that are either foreign or just from England themselves, possibly because (if foreign) they might want to experience a film with England's conventions, elements in the olden days. Or (if from England) the audience might want to just retrace their ancestor's way of living, etc. However, there is also the other infamous group of audience's where attracted by the drug associations in A Field In England - the drug 'magic mushrooms'. 

MEST1 Section B: A Field In England

A Field In England is an arthouse movie, meaning it's low-budget, film arts aesthetic, black and white film by Ben Wheatley has challenged America's Hollywood that preferably has a more mainstream, 'easy to read' film industry. However, what's most significant about A Field in England is that it is the first English, British film to be spread around lots of different platforms, and this includes 40D, iTunes, Film4, and 17 other Picturehouse venues. This all occurred in Friday, July 5th 2013.

1. ) A Field in England's film release, especially considering it is in the British film industry, had it's distribution at large, using lots of different platforms, and this is especially unusual for a similar industry that is out of the other's league, however it is an attempt in reviving the British film industry. And A Field in England takes a very significant and artistic approach to this.  
2. ) Releasing the film across on all platforms gives it a mutual recognition every time it appears, meaning that the film must have a significant reason for it being premiered on lots of platforms, and this usually means that it is popular, therefore it is an advantage.
3. ) The disadvantages are that even though the film is premiered on all platforms, the distribution costs associated might not be effective, meaning they won't compensate. So as a result the producers will make a loss that may eventually lead to absolutely no profit.
4. ) A Field in England's target audience would probably a very niche audience, including viewers that are interested in English history. Age wise, university students maybe as they're studying the subject, so from ages 18 or over. The audience might seek knowledge or just watch for recreational reasons, given that there are psychedelic drugs involved. (magic mushrooms)
5. ) Future films may or may not be released simultaneously in all platforms during the future, given that the film industry is very dynamic and there are constantly opportunities, places taken, etc that changes everything around.

Ill Manors e-media: website analysis:

1.) 

The Ill Manor's official website screen grab above shows a lot of brand images. Examples include things such as:

• The blatant trend and synergy of #ILL MANORS for social media imprinted above the door
• Ill Manor's promotion, displaying "Ill Manors Buy Now" below the bottom right window
• Several other links about the film, director, etc
• There is also a quite hidden or just hard to see billboard in the background to the right

2.) The website encourages for visitors to interact and buy their products, given that it is a website, therefore on the Internet for anyone to access, so as a result reaching a wide spread of audience. Several links on the left also lead to other links, ultimately creating a synergy, and one product leading to another product, etc.. An example would be the "Ben Drew" and "Albums" links. They can both refer to Ben Drew "Plan B" as an artist, encouraging viewers to buy his albums etc, so the publicity that this film gets, Plan B gets too. 

3.) The main social media used in Plan B's official website is Twitter, given that at the time it was very, very popular, so it would only make sense to use it in order to gain access to a large audience range. However, there are other social medias as listed by their icons on the top right:

• Soundcloud
• Instagram
• Twitter
• Facebook
• YouTube

Content and design wise, videos, tweets regarding Plan B or his film, or any of his work is always displayed on the homepage. It sort of acts like a real time, resents page.  

4.) To a certain extent, the issues outside the origins of the riot cannot be justified, but still only to an extent, but not entirely, given that it is an act of violence/anti-social, criminal behaviour with no good intentions to restore a resolution or any sort. Authoritative statements on very dynamic issues, especially regarding politics should be avoided. Ben Drew "Plan B"'s album song and film may help raise awareness, and as a result create more opinions, insights on the London riots. During the time, teenager's bad reputation were at it's peak, mindless riots, destroying of things, etc, and it truly made their image worse than it already is. Plan B's album and film may help turn things around, seeing that he's grew up in the same areas around today's anti-social, criminal youths, so he feels connected to them in a sense.

5.) Social media overtakes websites, given that the majority of people do in fact use them in the 21st century, Social media has different platforms, therefore allowing access to a wider audience, ultimately creating more publicity, then more publicity for it's 'popularness'; it is a domino effect that happens in social media. This is significant in especially some social medias such as Twitter, the use of hashtags can create trends for anything. YouTube too, knowing that it is the 2nd most visited website in the Internet.

Ill Manors: e-media off-site research:

Ill Manors Facebook page:

1,) The Ill Manors film page on Facebook has reached 29,882 likes.

2.) The top page is promoting giveaways of a free copy of ILL Manors - obviously this won't have an effect knowing that there is a full version uploaded to YouTube, however it just goes to show the support that Ben Drew "Plan B"'s fans have for him. It gives a cross-promotion/synergy from Revolver Entertainment.

3.)

This post celebrates Plan B's success as an artist, plus as a 'British Male', probably for his intuition towards Britain and his attempts to bring good will. This as a result just spreads Ben Drew "Plan B"'s success and that he's pioneered his own way of good practices like this.

 

This post show's Plan B's generosity and opportunity towards his fans. This post raises awareness and the search for hidden talent in films, even given a synergy and cross-promotion between Revolver Entertainment and Gunslinger Films, as well as the BFI, of course.

 

Another cross-promotion for his fellow film artist's movie, as well as music artists. It refers to another film that has a similar concept to his own, ILL Manors, called OFFENDER. This sort of shows and encourages the issues presented in ILL Manors to be extended and understood for his viewers.

This post is to divert all attention to his album, "Ill Manors", while also creating a synergy for his film which has the same title subject "ILL Manors". This obviously helps his growth as a music artist, however acknowledging the links, it also helps him grow as a film director/producer.  

This post gives an insight on his film, ILL Manors, possibly creating 'hype' and attraction for his fans.

4.) Their main source of creating a synergy obviously comes from their Facebook fans, however more significantly they also have celebrity/known at least supporters. As a result, there is a mutual support between each celebrity and the ILL Manors film page, given that both get some sort of popularity. 

5.) Examples of UGC/oppurtunities are as mentioned before...

 

Gives young people who are strive to pursue a career in the future as a film maker, or simply just for the experience are welcome, and this post kick starts them. 

Similar prior to the film opportunity is also the opportunity given to those in the career in the film industry already. The promotion of films as well as growing music artists gives them an opportunity as well.  

6.) Cross-promotion in social media is very likely, and for ILL Manors, the hashtags from their campaign videos have given lots of publicity, then as a result more likes on Facebook, etc, a constant chain reaction and 'domino effect'. Examples are celebrities especially that have a big influence and can direct their audience/fan's attention when they promote ILL Manors. 

7.) Twitter graffiti campaign link on Facebook screengrab:

Ill Manors Twitter feed:

1.) The Ill Manors twitter feed promotes the film through updates, exclusive content, little snippets/trailers of the film in order to create a pre-fan base, 'hype'.

2.) The obvious main hash tag used in their Twitter feed is #ILL Manors in order to create a synergy between 'sharing' their publicity of Plan B's album name, plus the film name itself. 

3.) Not exactly a celebrity, but a film company:

Revolver: @iLL Manors has been nominated for 3 @Bifa_Film awards including Best debut director for @4planB and Best Actor for @Rizmc- Congrats guys!

This tweet as a promotion result is from sharing the film's successes and nominations, it gives the audience who haven't watched the film yet an initial 'pre-reaction' to how good the film is.

ACER: iLL Manors is one of the best films I've watched this year. Watch it.

This tweet from a lyric writer is short and snappy, but it gives a clear message that the film is something to not miss out on.

MIC: Watching iLL Manors

This tweet from a rap artist wants his followers to acknowledge the film, usually tweets are about important stuff or the total opposite, tweeting about your daily life, and this just gives it good publicity as if it's another mainstream, popular movie.

4.) The ILL Manors page has used pictures effectively to produce a message and meaning without words, but also in a short span of time. It opens up ambiguous interpretations and views, which the Tag London's campaign was all trying to encourage young people to have opinions in politics. 

5.)

This tweet associated with the Tag London campaign helps create and 'communicate' with teenagers today in London of their 'language', and the method Plan B uses to deliver this is from graffiti messages. 

6.) In and around Oxford street? Get your #iLLManors DVD or Blu-ray signed by @4planB and the cast at HMV Oxford street from 6pm and onwards!

This tweet and it's intentions are used for Plan B's reputation and fans for his music to attract an audience, but to also at the same time give publicity for his film.

Ill Manors on Instagram:

1.) Instagram - a social media site that concisely is used to share pictures around the world has been used for Ill Manors, and this is a perfect and exciting way to keep fans updated for the film. From production pictures to promotional, business pictures, it is a great way to keep a follower base, as well as maybe gaining some fans along the way.

2.) 

this Instagram picture is in French, and it shows the wide spread of audience that Ill Manors has intended to reach. It is effective in promoting the film, given the large targeted audience.

 here is another example, but this time in German.

3.) Common hashtags in Instagram Ill Manors:

• #TagLondon
• #ILLMANORS
• #Haveyoursay

YouTube - planbuk channel:

1.) One of the most visited sites in the internet and biggest social media's - YouTube has been used for ILL manors and it's promotion. The channel offers a promotion to both the film and Plan B as an artist in every video, seeing that there is always some sort of link to other work.

2.) The synergy links and cross-promotions come from every video's description; it includes links to other social media's and how viewers can help, plus links to Ben Drew "Plan B" himself as an artist.

3.) Other social media's used by Ill manors are as listed:

• Facebook
• Twitter
• Instagram
• Official website
• iTunes

  

Ill Manors e-media: Tag London campaign: 

1.) The Ill Manors Tag London campaign is about causing awareness of the subject of the troubled youths in London, it uses a synergy of links between a cross-promotion of the film itself, ILL Manors and his music. The YouTube video's description also contains links to social media, plus iTunes for Ben Drew, "Plan B"'s music, and there is profit (financially and popularly) going to both his film and his music. It uses the method of music videos in order to to attract attention from a music-art's standpoint, but also conveys a very impacting message, so this is a very effective way of delivering it.

2.) The campaign helps promote the film through cross promotion of slipping in both his personal music as an artist, and both his film as a director, known as "Ben Drew" separately. In addition to this and it's relation to so much synergy, even the actors of ILL Manors appear throughout the campaign video. Also to mention the hashtags being the subject name of the film itself, #ILL Manors is a very clever way of 'sharing' the popularity between the London riot's campaigns and the film itself. 

3.) Synergy links obviously came from a large influence of social media, especially the hashtags that came from Twitter. The campaign's video title too, "ILL Manors", plus the same name as his album which has 7 million + views, plus the cross promotion that comes from a different institution, Tag London which in result ends up having a mutual support with. 

4.) User-generated campaigns like these may be better than traditional media campaigns for a number of reasons. UGC give more significance and emphasis, given that the widespread of these campaigns are shared through ALL types, platforms of social medias etc. Likewise, as a result it creates a very trendy and 'domino effect' that comes with it's popularity, and may also be a perfect demonstration of the hypodermic needle model, however not in a negative way. Influences and impact are also more pronounced in UGC, just when looking at the campaign video, you see very blunt and 'in your face' direct questions. 

5.)    

#ILLMANORS JUST ANOTHER EXAMPLE OF CAMERON'S BROKEN BRITAIN:
Relates to Britain and how it is run by politics, but more significantly by one man who most of us disagree with - David Cameron. Just the use of words signifies the strong and direct hate towards him as he is seen to be the 'pioneer' of UK politics, and gives it a bad name. As a result, taking into account associations with politics and blunt statements made on such a controversial and a composite topic, the demographics for this tweet would probably be for adults.

 PLAN B'S #ILLMANORS MOVEMENT IS SICK, GET INVOLVED
Just the language used in this tweet as 'sick' is blatant that this is by a teenager, and as a result may speak to other teenagers in the sense that they are familiar or ad hominem with the language. Therefore the demographics for this tweet are teenagers, however is still a good sign, knowing that they have interest in world affairs.

THE RECESSION IS A WORLD SCHEME TO KEEP THE POOR, POOR. THE RICH OF THIS WORD HAVE NEVER BEING RICHER. #ILLMANORS
Supporters expressing their blunt way of the economy and it's unfairness. Demographics would most likely be young adults.

#ILLMANORS THE WORSHIP AND MONEY MERGED ALL COLOURS AND CREED, INTO ONE TRUE RELIGION THAT WAS DRIVEN BY GREED @4PLANB
Significant words, almost like a quote to have a strong effect of it being remembered. Demographics for adults.


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ILL Manors: Print platform:

1.) The target audience/demographics/psychographics would probably reflect to those people between the age ranging of young adults to adults, simply by the formal presentation of Ben Drew, 'Plan B' shown to be in a suit, meaning this time he is not about his usual, troubled youth of London, neither his gangster, rap music as well. However, straight off the magazine starts with the title "On his new film, iLL Manors, and last summer's riots", and as a result takes a turn in the magazine's intention. This may be a way of attracting an audience that usually wouldn't be with Plan B, however this method could merge the two audience groups together, ultimately creating a larger fan base for him.

2.) The article could be seen more of a lifestyle encouragement, rather than entertainment. He goes on from discussing his film to his health; about his determination and reasons to why he wanted to shed off the pounds. Therefore the magazine instead acts as an ego and self-esteem boost to those who are still in the position that Plan B once was, and that how it has changed the image of not just himself on the outside, but inside, too. 

3.) The conventions of a formal mis-en-scene could connote his serious business, seeing that he's obviously wearing what seems to be an expensive piece of tuxedo. Even below it in the article, the clothing is price tagged: Tartan blazer: Vivienne Westwood at Selfridges (£925); Shirt: Mark Powell (£150); Tie: stylist's own.

4.) Narrative used in the magazine could be a demonstration of of Todorov, when his weight loss has "unlocked" him a new resolution and different doors, seeing that how Plan B expresses his progress with this.

5.) The synergy links obviously to the broadcast when he associates and makes references to his film and so on, it makes him known as both a music artist and a director.

1.) Acknowledging the website that the article has been posted in, the target audience by default would probably be young adults, maybe older adults too, if they like gossip and interesting news. However, what's more significant is the fact that there is attraction drawn from Plan B as an artist, so his audience being young teenagers, preferably view other things included in the article such as politics, regarding David Cameron's name being mentioned.

2.) The article could absolutely offer more than entertainment, the fact of the government being mentioned is something mutual to every person in the UK, therefore they can relate to it. As a result, this would obviously mean more to readers rather than just reading because their favourite artist is the subject matter.

3.) The codes and conventions used such as his clothing - a hoodie that carries connotations of the troubled youth that we see today, involving anti-social behaviour, criminal, etc. Also to mention, Plan B holds a lit cigarette in his mouth which then again has connotations of harm, etc, and to say the least, it is not very formal and in respect instead has an aggressive tone, just like his views on David Cameron in the article.

4.) He discusses his film and gives little snippets of what it's about, the plot, inspirations etc.

5.) The synergy links between when he gives a "self promotion" when he talks about both his music and the film itself, ILL Manors.



1/) Firstly, taking into account the company of the article - Guardian, by default the audience would most likely be adults, given that the majority of articles produced by Guardian are associated with mature, "adult stuff" with politics, etc.

2.) There is definitely a different audience pleasure apart from the film itself, and instead there is a synergy between politics that involved London's 2011 riots. This as a result created more attraction between and interest between world-affairs that are serious and a film that is recreational and not serious.

3.) The title as a start gives the reader a short and snappy sum up of the article. More significantly, just right under the title too are sentences that give a different narrative view of Plan B. It gives the reader a more detailed knowledge and insight on him.

4.) Snippets of his life from giving quotes from Plan B himself has kept and gave readers more into the life of Plan B, and as a result has left a cliff hanger on the end of each topics he discusses.

5.) Synergy as discussed are from Plan B when  he mentions his film production etc.



1.) The target audience would be from an age range, of 20-40, given that the company that produced the article is Daily Mail, a company that has a hit and miss of politics, world-affairs etc to latest celebrity scandals, etc.

2.) Audience pleasure wise, it doesn't really offer pleasure at all, instead it gives them an initial negative reaction to the film without even watching it. It may however, on the unlikely side give pleasure to those who dislike Plan B for any certain reason.

3.) The title, given a very pun like and mocking words give a very strong and critical effect on the article. Addition to this, quotes from different institutions such as it being the "Worst-ever British gangster film" pronounces this more, making it seem like an absolutely terrible movie.

4.) Obviously, the critical tone and use of mocking words would attract pity and sympathy maybe, and may cause interest to the reader to read on and give their own opinions and judgement.

5.) Synergy between different film institutions, mentioning of Plan B and the film, Ill Manors itself.

1) Title of the film name-Ill Manors is right in the middle with big bold letters. Plus, the positioning of the hero, Aaron is right in the middle, connoting he plays an important part in the film.

2) The use of having the character Aaron present as the 'only' character in this poster is also very traditional and follows the normal way of posters.
3) The location is seen in this poster. We can see the character Aaron trying to put his weight on the estate building suggesting, support is needed as he seems to be balancing his body on them. In addition, the estates give a form of theme of what the film is going to be based on.
4) The colour is seen to be one of the most continuous conventions that run through these poster. The colour in this poster seems to be smudged with black to make the colour seem more dark and dull. An example, is the sky in this poster. The colour yellow seems to be darker to give off this uneasy tone to the consumer.
5) Finally, there is a tag-line visible at the top of the poster. The tag-line helps to deliver the storyline of which the film is based on and gives a brief run-down about the type of film it is.

The branding could well and truly be the protagonist again, Aaron who can be seen as the brand image in a sense.

Synergy links also to their social media that is shared at the bottom, including well known ones. Obviously, their high profiles would increase their popularity.



1) Title of the film name-Ill Manors is available in this notice, in the focal, main point of the notice, instead of the customary position.

2) Carrying on from the last point, the key tradition found in this notice is the positioning of the protagonist being obvious on the publication as he is put in the middle.

3) Likewise, there are quotes from celebrated superstars and news articles who have appraised the film. This goes about as a type of promoting in itself as this shows confirmation of the movies accomplishment to the general population/customer.

4) The shading and use of colours in the publication is of a dim nature feel. It gives of the tone of the film and the vibe to the group of onlookers of what kind of film is this going to be. The shading emits this deserted urban city way of life feel to it.

The protagonist, Aaron could again be seen as the brand image as he is shown to possess power, example his gun.

Synergy, the quotes from well known artists etc could be links and given them an initial taster of the film.

 

1) Title of the film is in its conventional and most surely understood.

2) Main characters that the film highlights. This was not found in the past blurb as we saw the "primary" hero in the notice (by principle I mean the character that the story spins around), in any case we see alternate characters that are available in the film whom which the story rotates around with also.

3) Their mis-en-scene of wearing tracksuits, etc clothing that is related to urban life could be obvious.

4) The red background, blended with the dark could result in strong contrasts.These difference of hues don't go well which can recommend that the characters don't fit in with their general public as they have been shadowed out. This could depict that characters in the film are sort of alienated and outcasted by society, knowing that they're criminals, etc that show anti-social behaviour.

Brand images could be from the director's name, the fact that it shows both 'Ben Drew' and his artist pseudo-name, 'Plan B'.

This then also links to synergy of his fans that come from his music when he is seen as 'Plan B', but in this case who is also known as his real name, 'Ben Drew' to be the director of this movie.

ILL Manors, trailer analysis:

1. ) Film trailers provide a bunch of conventions, some of them are:

• Actor/director names - studio/production company(ies)
• Title + release date
• Narrative - disequilibrium (Todorov's theory)
• Action sequences/dramatic moments, montages etc
• Voiceover/text on screen/use bits of dialogue from the film
• Sounds - usually non-diegetic  
• Promotional information
• Review quotes, but sometimes no tagline 

1. ) Trailers are distributed by (usually) the same production companies that produced the film. The preliminary trailers are then refined by reviews from customers, before they go into actual stores. As a result, changes will obviously be taken as it is not expected to fully satisfy, so experimenting on a sample of real people will help them see whether they're going in the right direction or not.
2. ) The ILL Manors trailer has definitely used some of film trailer conventions. Particularly the review quotes. Review quotes have supported Ben Drew, "Plan B"'s first ever film, and given this, it obviously means he has no experience or history in the film industry, so we would automatically presume it be not very good at all, however review quotes try to avoid that thought. The film trailer has also given significant dialogues from the film in order to tell a narrative in short span of time, and this would be particularly useful as the plot does tend to have a lot of things happening, different situations.
3. ) The target audience would most likely be by default Plan B's music audience, but apart from that would be people in groups that are interested in the movie itself, or just want to analyse the agriculture of young, British teenage gangsters. Plan B's editing of Ill Manors also sort of suggests a linear narrative, there are all sorts of things affiliated with gang violence.
4. ) The genre has been clarified almost clearly, you cannot miss it. Things such as places that we associate with poverty, example, street corners, rooftops, etc are all that support it. The character clothing/mis-en-scene and props also emphasize this more. Every character wears some sort of tracksuit, snapbacks etc or similar to that, connoting a criminal. It is supportive of their nature as it conceals their identity, maybe for each of their obvious reasons, e.g. criminal behaviour/activity with drugs, violence etc. Lighting wise, most of the film (about 80%) is filmed during the night, and significantly this is the period of the day when the criminal activity takes place. Even the trailer itself glimpses at only night time scenes.   

Ill Manors broadcast: music video analysis:

Media representation:

Levi Strauss' theory of the binary opposition definitely is demonstrated in the music video. It goes with the saying "The rich get richer, the poor get poorer", and this video representation was a way of stating that without force from the music video itself, but bits of pieces of the actual 2011 London riots have been displayed as well, just emphasizing on the issue and the need and reason for the teenagers to steal. It is obviously not a plausible explanation and excuse, but it speaks to a lot of people and can at least understand that these robbers come from a background without any hope.

Opposite to the their background, the teenagers denote a very violent nature straight ahead. Almost everyone in the '11 London riot clips wear a balaclava, mask, or any other form of clothing to conceal their identity. These things obviously carry connotations of a criminal and that's what they exactly are, however they are not necessarily "bad" criminals, meaning that they have no harm to actual people but just materialistic things. They simply want to steal things, and as bad as it sounds, its only to survive and live. As a result, it is undeniable that the media does twist things above the surface and will do anything to make it "media worthy material". Dyer's theory of stereotypes then arise, creating all sorts of prejudice, discrimination etc. The hypodermic needle theory also comes into play, the audience has a default view, injected by the media to seeing every teenager to be as bad as what they've seen.

Media audiences:

The thematic of Plan B's music video would obviously be about what's going wrong with teenagers today of Great Britain. Hopefully, using Plan B's teenager audience themselves and inputting clips of their peer's criminal behavior can make them spot their mistakes and hopefully work on themselves to build a better image. It truly makes them reflect on themselves.

Media wise, lots of promotion from social media can aid popularity by a significant amount. Also, acknowledging social media demographics, the message is more likely to get to teenagers themselves. But even though the video does have a very similar and conventional gangster rap, along with violence from the music video's choreography itself, it does communicate and appeal to teenagers, along with a perfect opportunity to add some insightful lyrics such as of politics. 

Contrary to this, Plan B's image might have a different vision from different people of different demographics. Some may just see it as provoking of violence, and as a result may even spark more attention and rage. Others may speak to this as of what it is actually trying to target - unfolding teenagers.

Media institutions:

A few things picked up from watching both Ill Manors and the music video were the actors. The actors that played in Ill Manors appeared in the music video itself - a synergy for both institutions and promotion. This hopefully led to more popularity and reference between the movie and music video. To also note, the conventions and things of that sort in both videos are similar, They both have a meaning and purpose, hopefully and will also give a strong message to viewers.

Other things to add are also the marketing. As a result, there are no external promotions from other institutions, so the music video produced by Plan B himself was a smart way of sustaining his low-budget promotion, as well as low-budget film and music video.

The music video could also give viewers in advance of what Ill Manors is about. Just the blatant display of lyrics "CHAV" both verbally and visually has emphasis on it, so straight from that viewers are clear on what it is about. In the end also is a flammable bottle being thrown into the car, and right there would be the connection between the actual 2011 London riots that associated with destruction of cars, windows, etc.

Media forms:

This music video in particular would be conventional of one. Visually, it includes both animated lyrics as well as choreography etc that you would see normally in just a music video. What's more significant of this is also the emphasis it puts on the lyrics and it's meaning. For example, Plan B's lyrics about politics is also the same time when David Cameron is shown to be in a pile of dog faeces, and this just shows Plan B's view of the media. To extend this, before a few seconds is also shown media magazines being eaten. This sort of is ambiguous, but in my view I think it talks about the concept of the media's input, processing and output. The input is from the media's twisted stories that appeal to people. The processing isn't really processing at all, and in fact is a perfect demonstration of the hypodermic needle theory, audience's don't really question other than what they see and just go with it. The output would then result in stereotypes, general beliefs etc, this can cause an issue, especially if it's a negative opinion being passed around.

Tracking back, Plan B appears in almost every shot and is centered in the middle, and this would obviously signify unfamiliar viewers with the artist.  Narrative wise, there is a very 'still' linear pattern. All shots are of violence from both the music video and actual London 2011 riots, if not, they have some sort of relation to violent moments later in the video.

The thematics are suggest the 'street' life that these teenagers are in. Almost every location in the film is around an urban area, ranging from council houses, roof tops, street corners etc - all places of poverty and no civilization where everything is ruled by gangs.      
 

Ill Manors: TEDx lecture blog:

1. ) Ben Drew, "Plan B"'s political views are as common as the majority of people in the UK, that what rules and policies set by politicians cannot be changed, and as a result people will just have to accept it. Instead, Plan B aims to at least aid that situation. He intends to help the dysfunctional, socially deprived youths and lead them to a better future, and to do this he aims to occupy them in order to keep them out of the streets. He mentions an example of a hairdressing academy, where the transitioning is easy from one extreme, and requires only menial skills. His ideology of the youth and his way of communicating with them is through the use of "swear words" and his choice of genre. Plan B thinks it is a way of 'meeting their ends' and to gain their familiarity to then having a more likely chance of the messages he's trying to provoke in young people. He ultimately wants there to be a mutual support between himself and the troubled youths of Britain today.
2. ) Normally, the demographics say that TEDx audiences are from a diverse, non-partisan group of people, usually adults that have a more plausible topic to share or listen to. But as opposed to Plan B's film audience, the demographics have a whole turn of groups. Naturally, the audience would be a whole lot of pre-fans from Plan B's music, however attraction solely based on Ill Manor's plot, moral, etc would appeal and interest more to those who have genuine and educational interest, so this would most likely be adults.
3. ) Cohen's theory of 'moral panics' state that an event that occurs, and one of that with enough drama for "media worthy material" can be altered and taken a turn into an output of a bad image. Plan B strongly believes the media has used a tip of the iceberg, creating a whole mass of bad stereotypes on London's youths. This is a perfect demonstration of the hypodermic needle theory, and as a result, the media will twist and change parts of stories to make it as worse as it can with no regards, just as long as it is good enough to publish out there. 

          

ILL Manors, film review:

Director- 

The director, Ben Drew "Plan B" - a rapper, singer/songwriter, actor, film director and producer hasn't directed any other films, however has served as an actor in the films The Sweeney & Harry Brown. Ben's creative and significant use of shots respectively earns him to be acknowledged as an in fact, good director and producer, plus his first film. Creative aspects of Ill Manors is towards the very end, the cab driver is seen to be Ben, himself. 

Main stars- 

Aaron, played by "Riz Ahmed" has starred in several movies. He's most known for Four Lions, a comedic, British black movie, following realistic conventions of the Muslim community and so on. It's realism approach to comedy is what made the movie such a success, people could truly relate and see some of the stuff being said in the film. Film context wise, he is known to be the protagonist. He appears the most out of everyone, and he serves as the equilibrium towards the middle when he attempts to save the abandoned baby. He also doesn't show any signs of being the bad guy, at all, in fact his whole outfit that connotes a 'chavy' sort of person is not what he is at all, and is instead a misinterpretation. Examples of misinterpretations is during the scene when he holds out a gun, but instead it is just him and the mirror.  

Ed, played by "Ed Skrein" is most known from the television series, Game of Thrones. His role in Ill Manors, aside with Aaron seems to be him being the 'helper' towards the end when a fire breaks out at the club, and attempts to save the baby. However this view of him may be skeptical towards some viewers as he also brings down the gun first.

Plot - 

The plot seems to be very dynamic to each situation that each person is in. Ill Manors, interestingly, doesn't just follow a central goal and set of people. Drug dealer, Ed loses his cell phone and to compensate for his loss, uses Michelle who is a drug addict to obnoxiously ask for an innkeeper to pay to 'use' her for the night. Aaron, while on the train, finds an abandoned baby and seeks to help. He returns to Ed with a gun and a baby. The baby of course had it's reasons for being left as it is, sex slave, Katya wanted nothing to do with it.

Characters - 

As stated before, Riz Ahmed who plays Aaron is the protagonist. His character comes to show how even someone affiliated with anti-social, crime, violence related things can change for the better. Riz's acting seem to perfectly fit the character Ben Drew visioned, someone who is neither good or bad. Bad because of his affiliations and good because of his morals. Similar to this may be Ed, played by Ed Skrein. Ed has shown skeptical change, however ends with a dreadful death - falling out the window. His acting is not the conventional 'bad guy' because we actually see sympathy from him, especially during the scenes with the baby.

Genre - 

The obvious answer for Ill Manor's genre would be Crime & Drama. The involvement of drugs, weapons, violence or any other explicit content is evident of this. Drama, because the constant roller coaster of integrity plays a lot with people in the film. However we as the audience only even realise the drama halfway through, just when the real plot unfolds. Despite this, there are some aspects of comedy, too. An example would be the first scene with all 3, Ed, Aaron and the baby, behind the dumpster. Comedic, goofy things play off between the two when the gun is smudged inside the baby's diaper. To even make it worse, it is covered in faeces.

Soundtrack - 

Songs used in the film were very conventional of a British, urban, ghetto area. Music genres such as grime, rap, hip/hop or any other variations were used to obviously mirror this. As a result, the choices were absolutely parallel to the situations in the film, people's struggles slowly became less transparent and we understand the same struggle as of underrated music artists trying to make a living. This, meaning that the music choices weren't soft or relaxing at all, and instead were very rough or gave a feeling of struggle something we associate with ghetto, urban areas. Personally, I did like the music used specifically on a film genre like this, and totally expected it.

Audience -

Speaking from the director's influence on the film, the audience would most likely be Plan B's music fans. Plan B is a rapper, so in respect the genre he offers connects well with the conventions of Ill Manors, which is very gritty and 'underground'. In addition, I feel like some of the audience could also relate to the plot as the realism in Ill Manors is completely understandable. 

On the other hand, some audiences may just be interested by the whole thing, especially those foreign to the UK. It sort of does give a negative view, however it is what it is, and the film tries to explain the unpleasant side by making it enjoyable and intriguing, so they made a film using different aspects that draw people in and explain things. 

Age wise, Plan B's audience would most likely be teenagers, ranging from ages of 12-18. Outside that, young adults that study UK's crime history and such, or those who just watch it for enjoyment.  

   

January assessment: learner response:

WWW: "There is a lot to build on here... you start well and make some good points with reference to                 media theory."
EBI: "To reach the higher levels you need a 'wide range' to your responses. Some of your answers                are repetitive or not relevant to the question." "-You have quite an informal style...developing              a strong, academic topic sentence at the start of each paragraph would really help."

LR:  

The mis-en-scene represented in the advert has various different techniques used to convey it's not only message of safely driving, but values that a person holds.

Firstly to notice is the costume that the daughter wears. It is a costume of a fairy, connoting death, hence from not taking precautions when driving. It is ultimately a way of reaching out to people, however more effectively as it is an emotional method which draws attention. In addition, the fairy costume subject is a young, female child, and is even more convincing and persuasive.

Other things to note are also the safe home setting. It subverts the realism of driving, and tells us that anything is possible when driving without taking safety measures. Adding to the realism would also be the high-key lighting. Contrasts between dark and light are less pronounced, making as if the whole bizarre image of driving in your living room with your family there, is considered to be as real. It sets an emotion of comfort, which the family gives. Also, the fact that it is set in a "living" room would be also highly ironic.

Expressions also emphasize the emotions shown. From a narrative view in the beginning, we are known for everything to go as happy as it is, however the sudden change and reaction to it turns everything around, creating an even more impacting effect. This sudden change of image is also essentially the same as when driving perfectly and crashing.  

The British film industry: institutional context:

1. ) What makes a film "British" - there are several reasons. The 'cultural test' is a test by the BFI (British Film Industry), in order to class whether it falls under and qualifies as a British film. This can be judged and goes over a few things until they meet UK's film agreements, cinematography co-productions and the cultural film test itself. The 'few things' that it goes over is the cultural content, contribution, hub and practitioners. This means taking into account whether: The producer is British, the cast is British, film subject is British, follows British conventions and culture and etc.
2. ) British Film cultural tests:

Financing: £3,000,000 - £3 million

Cultural context:

Location - London - 4 points
Characters - All British - 4 points
Language - All in English language - 6 points
Conventions - All British - 4 points
Subject matter - British - 4 points
Cultural practitioners - 7 points
Cultural hub - 2 points

 

Financing: $8,000,000 - $8 million

Cultural context:

Location - London - 4 points
Characters - British - 4 points
Language - All in English language - 6 points
Conventions - Both ethnicity of Black and white used - 4 points
Cultural practitioners - 7 points
Cultural hub - 2 points

 

Financing: £15,000,000 - £15 million

Cultural context: 

Location - London - 4 points
Subject matter- British - 4 points
Characters - British - 4 points
Language - All in English language - 6 points
Cultural practitioners - 7 points
Cultural hub - 2 points



Financing: £200,000,000 - £200 MILLION

Cultural context:

Location - London - 4 points
Subject matter - British - 4 points
Characters - British - 4 points
Language - All in English language - 6 points
Cultural practitioners - 4 points
Cultural hub - 2 points

4.) The main problem that arises would be the revenue lost. Lost from a film's distribution rights when exhibiting, hence promoting it. Revenue wise, all will be lost from DVD's and Blu-ray sales. It is overall sacrificing a film's distribution rights, but for in exchange of exhibition. One compensates the other for the film.

5.) The British film industry has a very longer history - about farther than the time of the first World War, as a result, films were more significant and drawed a great deal of attention. Statistics wise, it has an impressive number of 5% of world-box office takings, which is extremely good, given that it is such a small scale when compared to the rest of the world. 

6.) The British film industry has 2 options - either collaborate with the successful, American, Hollywood industry or simply make films on a lower budget. 

The reason for conjoining with an American film industry is to keep everything stable, whether it'd be revenue, popularity etc. The British film industry simply cannot hold on it's own, and cannot compete. Statistics are evident.  

The second option would be to film on a lower budget. The British film industry seems to be spending more on input, rather than a greater output of that matter. Their needs cannot simply meet their expected demands. 

7.) Taking note of how far and successful the American industry are, there would be absolutely no chance, or even close to going tier-to-tier with them. Respectively, it would be safer to rely on American studios, give that they can share their success (American) as a result. On the contrary, using instead low-budget films wouldn't be an appropriate choice. Speculating that low-budget films equates to low popularity, hence revenue etc, the British film industry would be consistent in not moving up or down, at all.